Predoole | Pharma Analytics - Insights for CXOs

Sales to Manufacturing Optimization

Pharma has been a traditional industry with severe focus on R&D and Quality to ensure meeting all regulatory requirements. Data availability for Pharma sales has also been a challenge. Given the current competitive environment, Pharma companies need to streamline and automate their processes as well as focus on getting value from their ERP such as SAP data. We empower them to do that.

Maximize Sales Performance

Primary, Secondary and Tertiary Sales in Pharma is customary. Territory and Product hierarchies add their own complexity.

Analyze Spend and P&L

With increasing competition, Finance function of Pharma looks ways to improve profitability and save costs.

Improve Marketing Reach

Marketing teams often struggle with limited ability to identify the right physician segments in the marketplace and to maximize profitable, high prescribers.

Manufacturing and Distribution

One of the key challenges faced by Manufacturing function in Pharma companies is consolidating and mining batch reporting and comparing batch analyses over time.

Optimize Supply Chain and Supplier relationships

SCM visibility in context of Sales can be a big competitive advantage for Pharma by optimizing costs while managing fill rates.

Maximize Sales Performance

Primary, Secondary and Tertiary Sales in Pharma is customary. Territory and Product hierarchies add their own complexity.

Managers and Sales Leaders need an easy and comprehensive analysis of performance across various cuts such as geography, product groups/categories, doctor visits and product training undertaken by medical reps.  Given how busy they are, this access is needed on the fly in the format they want.

We have been helping our pharma and life-science customers with cutting edge analytics to maximize the profitability of their sales channels. Some common use cases:

    • Identify top performing reps/regions/products and have insightful dashboards and scorecards so as to share Best Practices
    • Improve sales forecasting, tracking, and management across departments/groups for marketing reps with automated machine learning
    • Ingest external data to track competition performance and find out geographies/products which need attention
    •  Manage territory planning and call effectiveness

Improve Marketing Reach

Marketing teams often struggle with limited ability to identify the right physician segments in the marketplace and to maximize profitable, high prescribers. Identifying  product and market gaps across therapeutic areas and disease categories is another challenge. To improve ROI they should be able to identify poor performing campaigns and promotions that do not generate profitable business.

Pharma and life-science customers can optimise their Campaign by

    • Automated Machine learning to leverage historical data and build predictive model to identify right product/physician targeting
    • Segmentation to improve profitability by identifying right target markets
    • Simplifying Physician & Patient demographics data analysis to plan and execute more effective Campaigns/promotions

Improve Marketing Reach

Marketing teams often struggle with limited ability to identify the right physician segments in the marketplace and to maximize profitable, high prescribers. Identifying  product and market gaps across therapeutic areas and disease categories is another challenge. To improve ROI they should be able to identify poor performing campaigns and promotions that do not generate profitable business.

Pharma and life-science customers can optimise their Campaign by

    • Automated Machine learning to leverage historical data and build predictive model to identify right product/physician targeting
    • Segmentation to improve profitability by identifying right target markets
    • Simplifying Physician & Patient demographics data analysis to plan and execute more effective Campaigns/promotions

Optimize Supply Chain and Supplier relationships

SCM visibility in context of Sales can be a big competitive advantage for Pharma by optimizing costs while managing fill rates.

Some Challenges
– Managing all the supplier relationships from R&D through Manufacturing.
– Identifying supply issues early to assure redundancy.
– Comparing supplier quality, capability and performance across operations to make better overall purchasing decisions.

Areas where we have been working with SCM to arrive at actionable insights:

    • Spend Management
    • Improving supplier relationships and management from research through manufacturing
    • Improve procurement analysis, identify issues to assure consistent and redundant supplies of chemicals, APIs, solvents, supplies

Analyze Spend and P&L

With increasing competition, Finance function of Pharma looks ways to improve profitability and save costs.  One of the challenges faced by finance functions is to have proper visibility into cash, working capital and P&L. Establishing governance, managing risk and ensuring compliance is one of the top KRAs for finance teams. Mergers and Acquisitions is another area which finance team deals with and for this they need greater visibility of costs/assets/markets.

We have been working with finance teams of Pharma companies to increase the effectiveness of their financial management:

    • Better manage cash and working capital, gain insight into P&L
    • Streamline planning, budgeting and financial reporting
    • Improve governance, operational risk management, and compliance
    • Improve insight into costs, assets, and markets  for better investing and divesting decisions

Analyze Spend and P&L

With increasing competition, Finance function of Pharma looks ways to improve profitability and save costs.  One of the challenges faced by finance functions is to have proper visibility into cash, working capital and P&L. Establishing governance, managing risk and ensuring compliance is one of the top KRAs for finance teams. Mergers and Acquisitions is another area which finance team deals with and for this they need greater visibility of costs/assets/markets.

We have been working with finance teams of Pharma companies to increase the effectiveness of their financial management:

    • Better manage cash and working capital, gain insight into P&L
    • Streamline planning, budgeting and financial reporting
    • Improve governance, operational risk management, and compliance
    • Improve insight into costs, assets, and markets  for better investing and divesting decisions

Manufacturing and Distribution

One of the key challenges faced by Manufacturing function in Pharma companies is consolidating and mining batch reporting and comparing batch analyses over time. Poor reporting speed and frequency can delay batch release leading to reduced production. Managing Plant operations need visibility into downtime issues, shift schedule, and staff performance.

Predoole Analytics has been helping pharma companies with their manufacturing and distribution process by giving them insights:

    • Easily consolidate batch reporting and compare batch analyses
    • Increase reporting speed and frequency for  production lots and batch release
    • Improve manufacturing uptime performance, identify downtime issues, and evaluate shifts and staff performance
    • Use predictive intelligence to improve plant uptimes and predict breakdowns and to do preventive maintenance.

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